We launched Customizer on ford.com to give people a shot at creating the Mustang of their dreams. But we didn't want to stop at just a website.
We created a mobile app that had just as many options and features that were offered by the site. This all-in social experience rewarded fans with points for building cars, sharing them and challenging friends to battles – all part of the game. If they wanted to up the ante and earn even more points, they could add a wager, talk a little trash and earn some badges. Earning points toward your total meant more entries into the Battle for Your Dream Mustang contest and more chances to win the exact car you built on Customizer.