Detroit Impact

Detroit Impact enlists student teams in strategic consulting engagements to address specific challenges and opportunities facing Detroit businesses and organizations. Over four months, interdisciplinary teams hold brainstorming sessions, conduct in-depth research, and apply design thinking principles to provide clients with innovative ideas and solutions that they can implement in the Detroit community.

Fresh Corner Café
Summary:

Fresh Corner Café provides fresh prepared foods to local corner stores throughout the city, making things like vegetables and healthy meals available in places many working people depend on for food but often lack healthy options that aren't pre-packaged.

The team working with Fresh Corner Cafe has created a marketing strategy for a newly developed catering operation. This second revenue stream will supplement FCC's current operations of providing high-quality healthy meals sold in areas that have limited access to healthy foods.