Detroit Impact

Detroit Impact enlists student teams in strategic consulting engagements to address specific challenges and opportunities facing Detroit businesses and organizations. Over four months, interdisciplinary teams hold brainstorming sessions, conduct in-depth research, and apply design thinking principles to provide clients with innovative ideas and solutions that they can implement in the Detroit community.

Hostel Detroit

Hostel Detroit provides safe, affordable accommodations in Detroit while educating patrons about the city.

The team developed a market analysis study to understand Hostel Detroit’s competition and customer base. Additionally, the team identified potential partnerships that could boost occupancy and the recommended a pricing strategy that would attract customers in their target market.