Detroit Impact

Detroit Impact enlists student teams in strategic consulting engagements to address specific challenges and opportunities facing Detroit businesses and organizations. Over four months, interdisciplinary teams hold brainstorming sessions, conduct in-depth research, and apply design thinking principles to provide clients with innovative ideas and solutions that they can implement in the Detroit community.

Racquet Up
Summary:

Racquet Up is an after-school youth development program that uses the sport of squash, fitness development, academic tutoring and support to make a difference in the lives of Detroit youth.

The goal of the Racquet Up team was to understand and quantify the value of the Racquet Up brand through market studies, industry research, and visual brand mapping. The team also identified ways in which the organization can better position and promote itself to sustain and grow the program. Racquet Up is an after-school youth development program that uses the sport of squash, fitness development, academic tutoring and support to make a difference in the lives of Detroit youth.