Detroit Impact

Detroit Impact enlists student teams in strategic consulting engagements to address specific challenges and opportunities facing Detroit businesses and organizations. Over four months, interdisciplinary teams hold brainstorming sessions, conduct in-depth research, and apply design thinking principles to provide clients with innovative ideas and solutions that they can implement in the Detroit community.

Whole Foods Market

Whole Foods Market is the world’s largest natural and organic grocery store and is opening its first Detroit location.

The team has been working with Whole Foods Market to analyze its Detroit community engagement efforts. The team led a collaborative brainstorming session with community leaders to understand the links between business, food and a city that will be combined with research, case study analysis, and employee interviews to produce recommendations for how Whole Foods Market can most effectively establish a positive partnership with the city of Detroit.