Mercury.com

R.I.P. Mercury.

Mercury’s relevance would be confirmed one way or the either at a glace online. With branding efforts cut considerably the final years of the life of the brand, we put it upon ourselves to elevate the brand. The goal was to confirm Mercury’s relevance and broaden their appeal by presenting the brand and vehicles with a clean contemporary aesthetic. Then, the plug was pulled. C’est la vie.

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